At Early Learning Centre, we know as well as you how important play is to helping children develop into happy, confident adults. And for over 30 years, we've been creating early years toys that stimulate, educate and inspire children.
To help you find the right toy we have also created early learning icons. These icons show you the key skills that our toys help children develop.
Physical DevelopmentThese toys help children develop coordination, balance, strength and control.
Fine Motor SkillsThese toys help your child to use their hands for precise movements.
Discover the WorldThese toys inspire children to explore and enjoy the world around them.
Instils ConfidenceThese toys help your child feel secure and happy, and enjoy good self-esteem.
Learning to WriteThese toys help your child to begin writing.
Learning to ReadThese toys help your child start to read for themselves.
Social SkillsThese toys help children develop a positive sense of themselves and others by learning how to make friends and enjoy company.
Problem SolvingThese toys teach children to have ideas, work things out for themselves and understand numbers, shapes and measures, counting, sorting and matching.
Hand to Eye CoordinationThese toys encourage your baby or child to look, listen and touch.
Stimulus SensesThese toys encourage your baby or child to look, listen and touch.
ImaginationThese toys encourage your child to enjoy using their imagination.
CreativityThese toys enable children to express themselves through art, music, movement, dance, imagination and role-play.